The key to successfully on-boarding any new product is getting key people in your organization to try it and see the results for themselves.
The key to new product adoption is getting key people in your organization to try it and see the results for themselves. The motivation to sell ProMoss™ easily follows – to existing customers and to customers you haven’t been able to get appointments with in the past. You now have something TRULY NEW in an industry that has been using the same chemistries for decades. It is an exciting time – if you are comfortable being on the leading edge of industry change.
To begin, identify current customers where you already have an excellent working relationship, where decision makers are open to new products, where there is a system that has been a challenge, and ideally where ‘sustainability’ is more than a buzz word.