This is an invitation for you to participate in an effort to use our existing online professional networks to spread the word about ProMoss™. We can do this by intentionally and periodically sharing links to articles about ProMoss™ with your LinkedIn network.
We have been working with our dealers to build a number of case studies and shorter testimonials we call “Moss Briefs” that can be used and shared by everyone in the ProMoss™ distribution network.
In a LinkedIn post, you can:
- Link to a ProMoss™ article on the CWS website (see Industrial Resources and News for content)
- Incorporate ProMoss™ articles and videos into your own company’s website and link to that (see how Kriss Products, Southeastern Laboratories, and WET Solutions have done this, for example)
- Share someone else’s LinkedIn post about ProMoss™ and add your own comments to invite people to read it
Share what is relevant to your business – are you targeting hospitals, food processors, commercial office buildings, higher education facilities? You can find such content already if you don’t have your own yet.
Be mindful of product claims. There is much that is known about ProMoss™ effects that we cannot make marketing claims about until we secure EPA registration (it is in process, but likely 12-18 months from completion). “ProMoss™ removes and inhibits organic contamination” is an acceptable phrase. When in doubt, give us a call or send your document to firstname.lastname@example.org for review before posting. We urge restraint because none of us wants a letter from the EPA and fines for marketing language/claims, but your competition in the market would be happy to turn you in.
And please photograph, write and share your ProMoss™ experiences with us – we’ll share them in our Industrial dealer newsletter, create a “Moss Brief” on your behalf or share the promotional material you design yourself in Industrial Resources online – AND we’ll share it on LinkedIn – and see what sort of impact we can make over the next six months.